Chapter 8

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Across
  1. 2. Services a produced and consumed at the same time and cannot be separated from their providers. This is Service …
  2. 3. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need
  3. 4. Making the market offering different to create superior customer value.
  4. 5. Dividing a market into different segments based on variables such as social class, lifestyle, or personality characteristics
  5. 7. A name,term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.
  6. 9. Dividing a market into segments based on variables like consumer knowledge, attitudes, uses, or responses to a product
  7. 10. The full positioning of a brand - the full mix o benefits on which it is positioned
  8. 15. dividing the market into segments based on variables such as age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
  9. 18. The differential effect that knowing the brand name has on customer response to the product or its marketing
  10. 19. a set of buyers sharing common needs or characteristics that the company decides to serve.
  11. 20. A product bought by final consumers for personal consumption
  12. 23. Services cannot be seen, tasted felt, heard or smelled before they are bought. This is Service …
  13. 24. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
  14. 25. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
  15. 26. advantage An advantage over competitors gained by offering greater customer value, either by having lower process or providing more benefits that justify higher prices
  16. 28. Dividing a market into groups of buyers with distinct needs, characteristics, or behaviours that might require separate marketing stratgies or mixes.
Down
  1. 1. One attribute of a physical product or service described as Freedom from defects.
  2. 2. A product category bought by individuals and organization for further processing or for reselling.
  3. 3. The activities of designing and producing the container or wrapper for a product.
  4. 6. The set of all product lines and items that a particular seller offers for sale.
  5. 8. Atype of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
  6. 11. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
  7. 12. The practice of using the established brand names of two different companies on the same product.
  8. 13. A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
  9. 14. A brand created and owned by a reseller of a product or service.
  10. 16. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
  11. 17. A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within a given price range.
  12. 21. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
  13. 22. Services cannot be stored for later sale or use. This is Service …
  14. 27. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying