Chapter 9 - 21.05.2024

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Across
  1. 2. Using minimal resources to achieve maximum results in marketing.
  2. 4. A specialized segment of the market for a particular kind of product or service.
  3. 7. Desires or wishes that are not essential but are desired.
  4. 8. Systematic investigation to establish facts and reach new conclusions.
Down
  1. 1. Activities that communicate the product or service and its merits to target customers with the aim of persuading them to buy.
  2. 3. Requirements or things that are necessary for people to live a healthy life.
  3. 5. Someone who purchases goods or services from a business.
  4. 6. The specific group of consumers a business aims to reach with its products or services.