Chapter 9 Key Terms

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Across
  1. 2. consumer goods that a buyer doesn’t anticipate purchasing
  2. 5. product available for purchase
  3. 9. the financial asset associated with a brand
  4. 10. a set of products that are similar or complementary
  5. 11. the stages a product goes through, tracking its sales and profitability
  6. 12. the additional value that a brand has over a substitute
  7. 16. the number of product lines a brand carries
  8. 17. the overarching impression that customers have of a brand
  9. 18. product solution that the customer is actually buying: convenience, ego, ease, flexibility, etc.
  10. 19. the number of products in a line
Down
  1. 1. expenses directly attributable to the product or service
  2. 3. a widely used financial measure to determine the profitability of a business; considers costs to manufacture and sell a product or service
  3. 4. symbols that show legal ownership of a brand name or brand mark
  4. 6. addition of product lines
  5. 7. all the products a company sells
  6. 8. product having unseen aspects essential to customers
  7. 12. the way a brand signals emotions in consumers’ minds
  8. 13. measure of the degree to which a brand is preferred over others in the category
  9. 14. the process of developing a brand
  10. 15. an intangible asset with tangible value; made up of promotion efforts and customer meaning