Chapter one key terms

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Across
  1. 3. Channel functions, Marketing information management, Marketing planning, Pricing, Product and service management, Promotion, Selling
  2. 6. The goods and services a business produces to satisfy a customer's wants or needs.
  3. 8. the percentage of an industry's total sales that a particular company claim
  4. 11. Products, Promotions, Price, Place
  5. 12. a formulated thought or opinion. It is most important to differentiate goods, services, and ideas because each offer unique marketing opportunities.
Down
  1. 1. The branch of knowledge concerned with the production, consumption, and transfer of wealth
  2. 2. process of selling a products
  3. 3. The procces of gathering quantitative and qualitative data about consumers wants and needs
  4. 4. A tangible item that is produced and sold to consumers.
  5. 5. a specific group of consumers who are most likely to purchase a product or service based on shared characteristics such as age, income, location, and lifestyle
  6. 7. A method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors.
  7. 9. The performance of a particular task in exchange for money.
  8. 10. The process or technique of promoting, selling, and distributing a product or service.