Chapter Three & Four Review

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Across
  1. 2. Percentage of the Market for a Product or Service that a Company Supplies.
  2. 3. A Business Tool that Evaluates a Company's Strengths, Weaknesses, Opportunities, and Threats.
  3. 8. Division of a Market Using Statistical Data.
  4. 9. A Process Dividing a Market into Categories Based on Common Characteristics.
  5. 10. A Lifestyle Analysis of Customer Values, Attitudes, and Preference.
  6. 11. Formal Explanation of a Company's Goals.
Down
  1. 1. Method of Choosing a Target Market.
  2. 4. Projection of What an Entrepreneur Expects out of Sales and Expenses of a Business.
  3. 5. The Income Earned by a Business.
  4. 6. Used to Identify Purchasing Behavioral Patterns of Customers.
  5. 7. Businesses Study Unique Needs and Wants of People in Geographic Areas.