Charlie's Crossword Puzzle

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Across
  1. 2. Gives legal protection to new inventions for a given number of years
  2. 4. Involes offering more benefits than rivals in the same industry
  3. 6. Involes achieving lower costs than rivals in the same industry
Down
  1. 1. Is how a business is perceived relative to other businesses in the industry
  2. 3. The business may have cost advantages by being bigger than its rivals e.g. fixed costs spread out over more units
  3. 5. A strategic position that has a lower cost and a narrow target market