Cheerful Challenge: Holiday and Marketing Delights

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Across
  1. 1. Full of high spirits and good humor
  2. 3. A series of actions intended to achieve a particular result, often in advertising
  3. 6. Decorative objects used to embellish Christmas trees or other festive displays
  4. 7. A plan of action designed to achieve a particular goal
  5. 10. Customs or beliefs passed down through generations
  6. 12. A term often used during the festive season to convey happiness and goodwill.
  7. 13. The process of creating a unique image or identity for a product or service
Down
  1. 2. The Christmas Season
  2. 3. Information, articles, videos, or other media used to engage an audience online
  3. 4. The systematic computational analysis of data or statistics
  4. 5. Full of happiness and delight
  5. 8. The level of interaction or involvement consumers have with a brand or content
  6. 9. A vehicle typically drawn by horses or reindeer, associated with Santa Claus
  7. 11. High-spirited fun and enjoyment