Chp 1 Intro to Marketing (DMSM)

1234567891011121314151617181920212223242526
Across
  1. 2. Process of determining the most effective approach to advertise a product or service (2 words)
  2. 7. 1/4 P's of marketing, refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services.
  3. 9. the collection, reporting, and examination of actions taken on a website (2 words)
  4. 10. Path the product or service purchased travels from the company to the consumer
  5. 11. A range of activities to assist customers in resolving issues; involves the goals of promoting customer satisfaction (2 words)
  6. 15. (target markets) Identified groups of customers most likely to purchase your product or service (2 words)
  7. 17. 1/4 P's of marketing, refers to where the product is sold and delivered to customers
  8. 19. Process of communicating with potential customers to promote a product or service
  9. 22. ____________ (PR) Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand's actions
  10. 24. How businesses communicate with audiences
  11. 25. advocacy Marketing strategy focused on getting customers to support the brand or product
Down
  1. 1. Process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes (2 words)
  2. 3. 1/4 4Ps of marketing; refers to the actual product or service a company offers
  3. 4. Diverse groups of consumers participating in guided discussions to better understand customer perception of a particular product or service 2 words)
  4. 5. ___________(CTA) Statement or phrase that encourages audience response (3 words)
  5. 6. Process of communicating a company's value to its customers
  6. 8. A selected group of consumers, often in a common geographic location, introduced to a product service, or messaging strategy before a full-scale marketing plan is launched (2 words)
  7. 12. The difference between a company's revenue and its costs; Revenue - Costs = Margin
  8. 13. Consumers' level of recognition of a company's product, service, or brand
  9. 14. Process of promoting a product in a retail environment, including the visual display in stores
  10. 16. Management Process of creating and maintaining the identity of a brand.
  11. 18. What is communicated and perceived be an audience; can be verbal, written, and non-verbal
  12. 20. Department responsible for selling products or services to customers and meeting the customers sales goals
  13. 21. 1/4 4Ps of marketing; the cost of a product or service a company offers
  14. 23. distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors
  15. 24. Research Process of gathering and analyzing information of customers' needs and preferences
  16. 26. Short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness for a product or service (2 words)