Class work

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Across
  1. 2. Content made by a brand to entertain or inform, not just sell.
  2. 5. Products shown in films, shows or music videos.
  3. 6. Users ignoring online banner ads.
  4. 8. Apps developed by a brand.
  5. 9. Games made to promote products.
  6. 11. Ads that match the look and feel of the platform.
  7. 12. Media you control.
Down
  1. 1. Media you pay for.
  2. 3. Useful content to attract and retain customers.
  3. 4. Videos linked to a brand’s story.
  4. 7. Exposure gained for free.
  5. 10. Promotion through social media personalities.