Collecting Primary Data by Communication
Across
- 6. intercepts A method of data collection in which interviewers in a shopping mall stop or interrupt a sample of those passing by to ask them if they would be willing to participate in a research study.
- 7. questionnaires A questionnaire that relies on the Internet for completion.
- 8. The process of providing appropriate information to respondents after data has been collected using disguise.
- 9. question A questions in which the responses are limited to stated alternatives.
- 11. The amount of knowledge about the purpose or sponsor of a study communicated to the respondent.
- 12. interview Direct, face-to-face conversation between an interviewer and the respondent.
Down
- 1. interviewing Using computers to manage the sequence of questions and to electronically record the answers.
- 2. dialing A technique used in studies using telephone interviews in which the numbers to be called are randomly generated.
- 3. question A question for which respondents are free to reply in their own words rather than being limited to choosing from among a set of alternatives.
- 4. The degree of standardization used with the data collection instrument.
- 5. questionnaire A questionnaire administered by mail to designated respondents with an accompanying cover letter.
- 10. interview Telephone conversation between an interviewer and a respondent.