Collecting Primary Data by Observation

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Across
  1. 8. Normal patterns of behavior exhibited by an individual; the attributes, traits, and mannerisms that distinguish one individual from another.
  2. 10. observation The subjects are aware that they are being observed.
  3. 11. Insight into, or understanding of facts about, some object or phenomenon.
  4. 13. What individuals have done or are doing.
  5. 17. An individual’s overall evaluation of something.
  6. 18. or mechanical observation An electrical or mechanical device observes a phenomenon and records the events that take place.
  7. 20. observation The subjects are not aware that they are being observed.
Down
  1. 1. A method of data collection involving questioning of respondents to secure the desired information, using a data collection instrument called a questionnaire.
  2. 2. observation The problem has been defined precisely enough so that the behaviors that will be observed can be specified beforehand, as can the categories that will be used to record and analyze the situation.
  3. 3. observation The problem has not been specifically defined, so a great deal of flexibility is allowed the observers in terms of what they note and record.
  4. 4. setting Subjects are observed in an environment that has been specially designed for recording their behavior.
  5. 5. tracker camera A device used by researchers to study a subject’s eye movements while he or she is reading advertising copy.
  6. 6. A method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors are recorded.
  7. 7. A device used to measure changes in the electrical resistance of the skin which are associated with changes in emotions.
  8. 9. analysis Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal.
  9. 12. a need, want, drive, urge, wish, desire, impulse, or any inner state that directs behavior toward goals.
  10. 14. Anticipated or planned future behavior.
  11. 15. setting Subjects are observed in the environment where the behavior normally takes place.
  12. 16. observation Individuals are trained to systematically observe a phenomenon and to record on the observational form the specific events that take place.
  13. 19. latency The amount of time a respondent deliberates before answering a question.