Commerce Terminologies

2. Marketing research methods involving the collection of data and opinions from customers or target audiences to gather insights and make informed decisions.
5. Free or earned media exposure gained through news coverage.
10. A type of advertising that showcases the transformation or improvement brought about by a product or service, typically by displaying the "before" state and contrasting it with the "after" result.
13. The group of customers to which a business intends to sell its product.
14. the practice and techniques employed to bring attention to a product or service.
17. The buying and selling of goods and services over the internet.
18. inform, persuade and remind consumers about a business’s products.
19. An unethical advertising practice where a product or service is advertised at an enticingly low price, but it's not actually available, with the intention of luring customers to buy a more expensive alternative.
21. The physical container or wrapping of a product, designed for protection, identification, and marketing purposes.
23. One-on-one interactions with potential customers to persuade them to make a purchase.

1. Influential individuals shaping the attitudes and behaviors of others.
3. Standards that define what is acceptable and unacceptable behaviour. It is concerned with what is morally right or wrong.
4. A marketing promotion in which a product or service is made available at a reduced price or with additional benefits for a limited time or under specific conditions.
6. A very small and specific segment of the total market.
7. Managing an organization's image and reputation through communication and engagement.
8. The quantity of a product or service consumers are willing and able to purchase at a given price.
9. The small and often detailed text in a contract, advertisement, or agreement that contains important terms, conditions, or disclaimers.
11. An individual’s desire to constantly acquire possessions.
12. The inclusion of advertising in entertainment.
15. a large, undifferentiated market of consumers with widely varied backgrounds.
16. A strategy focused on long-term customer relationships and satisfaction.
20. Paid communication to promote products, services, or brands through various media channels.
22. an act that protects consumers from undesirable practices.