Commodification in sports

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Across
  1. 7. When athletes promote products by saying they use or like them.
  2. 8. Creating a unique image or logo that represents a team or athlete.
  3. 9. Turning sports activities or content into a way to make money.
  4. 10. Giving permission to use a team’s logo or name on products.
Down
  1. 1. Selling tickets for people to watch live sports events.
  2. 2. Selling items like jerseys, hats, and souvenirs related to sports.
  3. 3. When companies pay athletes or teams to advertise their brand.
  4. 4. Making money from sports by selling products, tickets, or media rights.
  5. 5. Showing sports games on TV or online for people to watch.
  6. 6. Allowing someone to own and run a sports team under a larger brand.