Specialty Competitive Intelligence Crossword

1234567891011121314
Across
  1. 3. Cat Litter competitor that makes dog food
  2. 7. Paper-based litter brand owned by Tidy Cats which you might read in your spare time
  3. 9. Competes with Brita for display space during Back to School
  4. 12. Arm and Hammer’s new claim on package to prevent bacterial odors
  5. 13. Manufacturing process that is still used by briquette competitors but isn’t environmentally friendly
  6. 14. Besides competing with us in Litter, Arm and Hammer has partnered with a competitor in another large category in which we compete
Down
  1. 1. Charcoal Company that makes the majority of Private Label
  2. 2. Competitior previously owned by P&G but now owned by Helen of Troy
  3. 4. Fastest growing segment of bottled salad dressing category
  4. 5. Biggest plastic wrap competitor at Kroger
  5. 6. Large, privately held Salad Dressing company that owns Sweet Baby Rays
  6. 8. One competitor has chosen to make itself own all category occasions;there’s a _____ for it
  7. 10. Customer that made Glad it’s one “brand” but has since gone back to two national brands
  8. 11. Brand that has the input of one of the richest men in the world through acquisition
  9. 12. Country where much of the US lump charcoal supply is produced