Consumer Behavior

3. the particular form of consumption chosen to satisfy a need.
4. those people who are used or exploited, whether willingly or not, for commercial gain in the marketplace.
5. the study of the behavioral determinants of economic decisions.
9. the result of acquiring and processing stimulation over time.
10. items that command fierce consumer loyalty and devotion.
11. older women who date younger men.
12. the person who actually makes the purchase.
14. goods digital items that people buy and sell online.
15. a physiological and/or psychological dependency on products or services.
17. power the capacity of one person to alter the actions or outcome of another.

1. the beliefs a consumer has about an attitude object.
2. a preference for thin people and/or discrimination against overweight people gender-bending products.
4. a modification of an existing product.
5. the part of an organization charged with making purchasing decisions.
6. the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.
7. people born between 1986–2002, also known as Gen Y and Millennials.
8. a person’s realistic appraisal of his or her qualities.
12. ethics rules of conduct that guide actions in the marketplace.
13. the observable measurements of a population’s characteristics, such as birthrate, age distribution and income
16. a person who identifies a need or desire, makes a purchase, and/or disposes of the product.