Consumer Behavior

2. a set of beliefs that guide our understanding of the world
6. the process by combing small pieces into lager pieces
7. a sign that relates a product by either conventional or agreed-on association
8. descriptive characteristics of a population
11. process of acquiring information and storing it over time so that it is available when we need it
12. processing information from more than one medium at a time
13. a person who identify a need or desire, makes purchase, and the disposes of the product during the three stages
16. a transaction in which two or more organizations or people give and receive something of value
18. the meaning in which we assign to sensory stimuli
19. renting out well-know names
20. describes the bittersweet emotion where we view the past wit both sadness and longing

1. mixture of images
3. unpleasant events that follow a response
4. the process of making real what is initially simulation or hype
5. the basic set of assumptions underlying the dominant set of assumptions
9. is the study of the processes involved in when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs and desires (Note: two words, space between each)
10. takes the view of that much of consumer behavior resembles actions in play (Note: two words, space between each)
14. represents one way that society has taught to satisfy the need
15. a basic biological motive
17. refers to the extent to which processing activity is devoted to a particular stimulus