Consumer behaviour

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Across
  1. 2. The process of creating a mental map of reality
  2. 3. The force that makes a person respond to a need.
  3. 4. Something that diverts an individual away from a purchase goal, often temporarily.
  4. 6. The belief one has about oneself,
  5. 10. Dividing the market based on psychological profiles of potential customers or using behavioural tendencies to infer personality traits.
  6. 13. The açt of making misleading  enviornemental or sustainable claims about a product
  7. 16. A group of people who exhibit shared consumption, and influence purchasing behaviour of the group.
  8. 17. The degree to which one feels attached or feels loyalty to a product or brand.
Down
  1. 1. Mental shortcuts that are used to facilitate decision making.
  2. 5. People who are fearful of technology
  3. 7. Those who are last to adopt a new idea
  4. 8. Intended behaviour
  5. 9. The inability to hold competing beliefs .
  6. 11. In inability to distinguish reality from a simulation of reality
  7. 12. Intended behaviour
  8. 14. A perceived lack of something
  9. 15. The cult of pleasure