Consumer Behaviour and Marketing Insights

8. Quantitative or qualitative measures used to assess customer experience and satisfaction.
12. The process of evaluating customer data to derive insights and inform business decisions.
14. The impact of Referenec groups such as family, friends, and social networks on consumer buying behavior.
15. The combination of product, price, place, and promotion strategies to meet customer needs.
16. Gathering firsthand data directly from customers to understand their needs.
17. Dividing customers into distinct groups to tailor experiences and marketing efforts.
18. A technique used to visualize customer feelings and experiences to improve service.
19. Techniques designed to connect with customers at various stages of their journey.

1. A comprehensive plan to enhance customer interactions across all touchpoints.
2. Factors that affect how customers make purchasing decisions and interact with brands.
3. Key observations derived from analyzing customer behavior and feedback.
4. Gathering insights from customer opinions and behaviors to inform strategies.
5. A representation of different customer types to inform marketing strategies.
6. The ongoing process of enhancing customer interactions and overall experience.
7. The level of contentment customers feel regarding their experience with a product or service.
9. Areas identified to enhance engagement and drive sales through customer insights.
10. Mapping the customer decision-making process.
11. Initiatives designed to reward customers for repeat business and foster long-term relationships.
13. Methods implemented to keep customers engaged and prevent them from switching to competitors.
15. Key moments of interaction between customers and a brand throughout the journey.