Consumer Behaviour

2. when a need that becomes sufficiently pressing so that the consumer seeks immediate satisfaction of the need.
4. a group of people with shared value systems within society.
5. consumers participate in brand switching due to range of choices associated with their low involvement purchase.
7. factors that consider the consumers age, their occupation, economic situation and their lifestyle.
8. buying behaviour which aims to avoid post purchase anxiety, often by buying a more expensive and better product.
9. when a consumer acknowledges a gap between their current and desired state.
10. buying behaviour where consumers repeatedly purchasing the same brand due to familiarity.
12. when a consumer feels uneasy (discomfort) about the drawbacks of their chosen brand.

1. the stage in the buyer decision making process where the consumer processes information to arrive at brand choices.
3. stage in which buyers make a commitment to buying a product.
6. the person who first suggests or thinks of the idea of buying a particular market offer.
11. factors that consider the influence of groups and networks
12. buying behaviour characterised by information gathering and considered evaluation of alternatives.
13. permanent, ordered divisions in society that is often determined by peoples' income, occupation and education.