Consumer Behaviour

123456789101112131415161718192021222324
Across
  1. 2. widely accepted view
  2. 6. strategy for protecting the environment
  3. 9. bittersweet emotion
  4. 11. widely used measure of recall for magazine advertisements
  5. 13. the selection, organization and interpretation of stimuli
  6. 16. a sign that resembles the product in some way
  7. 19. multisensory, fantasy and emotional aspects of consumers' interaction
  8. 20. acquiring and storing info to be used when needed
  9. 21. the learning that occurs when a response is followed by unpleasant events
  10. 24. product info in the form of a story
Down
  1. 1. loss of the money or inventory from theft
  2. 3. observable measurements of a population's characteristics
  3. 4. deliberate defacement or mutilation of products
  4. 5. acronym just noticeable difference
  5. 7. a change in behavior caused by experience
  6. 8. structural changes in the brain produced by learning decrease over time
  7. 9. a basic biologoical motive
  8. 10. the prominence of a brand in memory
  9. 12. a set of ads inserted within a tv shows
  10. 14. an updated version of a brand from a prior historical period
  11. 15. properties of a stimulus that evoke a schema
  12. 17. storing info by combining small pieces of info to larger ones
  13. 18. an organized collection of beliefs and feelings
  14. 22. study that examines signs and symbols and the meanings
  15. 23. imitating the behavior of others