Consumer Behavoiur 342-01

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Across
  1. 2. Providing a very limited range of services to a narrow and specific market segment
  2. 6. The quantity and quality of goods a consumer is able to pay for
  3. 8. Concentration on a narrow market segment but has a wide range of services
  4. 10. The provision of a relatively narrow product mix
  5. 11. Lack of consistency in inputs and outputs during a process
  6. 15. The portion of a nation's economy represented by services of all kinds
  7. 17. An economic act or performance that creates value and benefits
  8. 18. Offers a wide range of services to a broad market
  9. 19. Something experienced and cannot be touched or preserved
  10. 20. Tangible item that provides benefits
Down
  1. 1. The bias shown by customers towards certain products because of a favorable experience with other products made by the same manufacturer or maker
  2. 3. The maximum level of output that a given system can produce during a set period of time
  3. 4. Degree to which needs and wants are satisfied
  4. 5. The efficiency of inputs being transformed to outputs
  5. 7. Establishing a distinctive place in the minds of customers relative to competing products
  6. 9. Offers a narrow range of services to a fairly broad market
  7. 12. A systematic method of operations involving steps
  8. 13. Visual illustration of how customers perceive a competitor
  9. 14. Changing the perception of a firm in the mind of a customer
  10. 16. A name or symbol that identifies and differentiates a firm from it's competitors