Contemporary Marketing Ch. 11

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Across
  1. 1. Goods and services consumers want to purchase frequently, immediately, and with minimal effort.
  2. 3. The regular products a firm uses in daily operations.
  3. 7. A symbol or pictorial design that distinguishes a product.
  4. 8. The added value the brand gives to a product in the marketplace.
  5. 9. When consumers refuse alternatives and search extensively for the desired product.
  6. 11. Convenience products that consumers frequently purchase to maintain a ready inventory.
  7. 13. Tangible products that customers can see, hear, smell, taste, and/or touch.
  8. 15. Products that are more expensive than convenience items and ones where consumer lacks complete information prior to the buying process.
  9. 16. Intangible products.
  10. 17. Products purchased on the spur of the moment.
Down
  1. 2. Finished business products of one producer that become part of the final products of another producer.
  2. 4. Natural resources that become part of a final product.
  3. 5. Products such as power tools, computers, and office furniture that typically cost less and last for shorter periods than installations.
  4. 6. A name, term, sign, symbol, design, or some combination that identifies the products of one firm while differentiating these products from competitors.
  5. 7. Intangible products firms buy to facilitate their production and operations.
  6. 8. The part of a brand that can be spoken; it distinguishes a firm's offerings from those of its competitors.
  7. 9. Consumer awareness and identification of a brand.
  8. 10. Higher-end products offering unique characteristics that compel buyers to purchase particular brands.
  9. 12. When buyers choose a product over a competitor based on experience.
  10. 14. Major capital investments in the B2B market.