Contemporary Marketing Ch. 4

2. A high-tech scam that uses e-mail or pop-up messages that claim to be from familiar businesses such as banks, Internet service providers, or even government agencies.
6. The process of encoding data for security purposes.
8. The buying and selling of products online.
12. The percentage of visitors to a website who make a purchase.
13. Secure internal networks that help companies share information among employees, no matter the number or location.
15. How much time users spend on site and which pages they visit.
16. Using the Internet to provide services to customers and communicate with employees and business partners.
17. Business conducted directly between the business and a consumer.
19. Website strategies designed to increase the size of each customer transaction and encourage repeat visits by the customer.

1. The process of marketing goods and services over the Internet by utilizing digital tools.
3. Conflicts among producers, wholesalers, and retailers.
4. The overall experience customers have when visiting a website.
5. The number of individuals who visit a website.
7. The total cost of each sale.
9. Delivering more relevant marketing messages to customers based on event triggers.
10. The percentage of users that click on an ad.
11. A secure website where a company and its suppliers share all types of data, from product design through order delivery.
14. Transactions that happen between organizations.
18. Secure networks used for e-business and accessible through the firm’s website by external customers, suppliers, or other authorized users.