Contemporary Marketing Ch. 7

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Across
  1. 3. Encompasses everyone involved in any aspect of a company’s buying activity.
  2. 5. People who control the information that all buying center members ultimately review.
  3. 6. A business market comprised of retailers and wholesalers.
  4. 7. The people who actually use a good or service.
  5. 8. People who have the formal authority to select a supplier and begin securing the good or service.
  6. 9. People who actually select a good or service.
  7. 10. Segmenting the business market based on the ultimate way in which a buyer uses a product.
  8. 11. Economic, political, regulatory, competitive, and technological considerations.
Down
  1. 1. Individuals and firms that acquire products to support, directly or indirectly, production of other goods and services.
  2. 2. People who affect the buying decision by supplying information to guide the evaluation of alternatives, or by establishing buying specifications.
  3. 4. Grouping customers by type or industry.