Core Business Words

2. The purchasing and selling of goods in large quantities at cheaper prices–usually to stores or vendors who then sell them to the individual customers
3. The buying and selling of goods, property, or services
5. The money left after subtracting expenses (pay, supplies, etc.) from revenue
8. Money earned from sales
9. Identifying spaces/avenues for selling your product and then promoting products or services to potential customers in those spaces
12. The expenses involved in running a business
13. The process through which a company creates a distinct identity (includes logo, colors, advertising style, etc.)
16. (Return on Investment) How much profit a company makes relative to its investment
17. The process of positioning and arranging products for sale (especially physically, in retail space)
20. Money or value owed by a person or company–sometimes in the form of an asset that has not yet been paid off (can also mean legal responsibility/”blame-ability” in other contexts)

1. The process of creating and running your own business
4. (Key Performance Indicator) Numbers that measure how well a company is doing
6. The missed value of an option not taken when a business chooses another option (example: Having your one salesperson at a Star Wars convention in Indianapolis means she cannot attend ComicCon in Las Vegas.)
7. The decrease in value of an asset over time
10. (Business-to-Business) Activity that takes place between two businesses rather than between a business and an individual consumer
11. Sheet (also called books) A financial statement showing a company’s assets, liabilities, and equity
14. (Business-to-Consumer) Activity that takes place between a business and an individual consumer rather than between two businesses
15. (Research and development) - The process of experimenting and improving upon product designs
18. The selling of items directly to individual customers
19. Something valuable that a company owns (like equipment or property)