Corporate Level Strategies

1. Outlines how it will achieve its desired end state.
4. It involves deciding how to expand the company's business operations and activities to achieve its long-term goals.
7. Unique capabilities or strength that give a company a competitive advantage.
9. Occurs when a company takes ownership and control over suppliers in its production process.
10. Downsizing or rightsizing.
17. To increase market share, reach new markets and customers, and gain competitive advantages.
18. Allows companies to increase their revenues by tapping into new sources of income while reducing any potential loss.
20. This includes performing a SWOT analysis.

2. They are considered when formulating this plan so that any decisions made have an unanimous approval across all sectors of the business.
3. It refers to company's decision to focus its efforts and resources on specific areas or markets to maximize profit potential.
5. Defines what a company wants to become in the future.
6. Can be objectively measured by management or stakeholders to track progress overtime.
8. Involves increasing sales and market share for existing products or services within an organization's current target markets.
11. Environmental scanning.
12. Happens when it takes ownership and control over distributors in its distribution process.
13. Typically based on long-term plans involving multiple organizational departments or functions.
14. The process of selling off or closing down all of the companies assets in order to pay creditors and dissolve the business.
15. Involves merging or acquiring companies in the same industry.
16. It focuses on preserving the current state of business and avoiding any major changes.
19. Primary disadvantage of liquidating a business.