Criss-cross Puzzle

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Across
  1. 4. aims to build a positive relationship between the company and the public
  2. 5. considered the simplest pricing method
  3. 6. the middlemen that are positioned between the manufacturers and customers
  4. 8. an activity that provides customers with a direct motivation to buy a product or service
  5. 12. a form of intangible products offered to consumers
  6. 15. to sell optional or accessory products to their main product
  7. 17. low-cost item that should take the least amount of work on the buyer's part to pick and acquire
  8. 18. combines several products and offers the bundle at a reduced price
  9. 19. private individuals or companies facilitating the selling of a good or service
  10. 21. used to engage customers, communicate customer value, and build customer relationships
  11. 23. involves making a product available in as many locations as possible
  12. 24. refers to all operations to make the product or service known to the target market
  13. 25. the only element in the marketing mix that generates revenue
Down
  1. 1. viewed as one of the most popular forms of promotion
  2. 2. combines different promotional tools to engage, communicate, and build customer relationships
  3. 3. a form of promotion wherein companies utilize face-to-face communication between their salespeople and the possible target consumer
  4. 7. buy goods in bulk from the producer and then sell them to retailers in smaller quantities
  5. 9. the last intermediaries linking the supply chain that leads to the consumers
  6. 10. the process of estimating the worth of a product or service
  7. 11. sets the price steps in a product line based on cost differences, customer evaluations, and competitors' prices
  8. 13. involves making a product available in as many locations as possible
  9. 14. refers to how the product will reach the customers
  10. 16. refers to the goods or services being offered by the business
  11. 20. based on the costs for producing, distributing, and selling the product or service with a reasonable return for the company's investment and risks
  12. 22. work like a wholesaler but do not associate with the producer