Criss-Cross Puzzle

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Across
  1. 3. sets the price steps in a product line based on cost differences, customer evaluations, and competitors' prices
  2. 5. refers to all operations to make the product or service known to the target market
  3. 7. combines several products and offers the bundle at a reduced price
  4. 8. refers to the 4Ps of marketing: product, price, place, and promotion
  5. 9. refers to how the product will reach the customers
  6. 10. combines different promotional tools to engage, communicate, and build customer relationships
  7. 13. distribution is limited to one dealer of retailer
  8. 16. a form of intangible products offered to consumers
  9. 17. considered the simplest pricing method
  10. 19. aims to build a positive relationship between the company and the public
  11. 24. an activity that provides customers with a direct motivation to buy a product or service
  12. 25. the last intermediaries linking the supply chain that leads to the consumers
Down
  1. 1. private individuals or companies facilitating the selling of a good or service
  2. 2. the middlemen that are positioned between the manufacturers and customers
  3. 4. low-cost item that should take the least amount of work on the buyer's part to pick and acquire
  4. 6. buy goods in bulk from the producer and then sell them to retailers in smaller quantities
  5. 9. the process of estimating the worth of a product or service
  6. 11. the only element in the marketing mix that generates revenue
  7. 12. employs more than one dealer, but not as many as in intense distribution
  8. 14. refers to the goods or services being offered by the business
  9. 15. a form of promotion wherein companies utilize face-to-face communication between their salespeople and the possible target consumer
  10. 18. used to engage customers, communicate customer value, and build customer relationships
  11. 20. viewed as one of the most popular forms of promotion
  12. 21. involves making a product available in as many locations as possible
  13. 22. work like a wholesaler but do not associate with the producer
  14. 23. based on the costs for producing, distributing, and selling the product or service with a reasonable return for the company's investment and risks