Crossword 1.1 to 1.3

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Across
  1. 2. Activities that communicate a product’s features and persuade customers to buy.
  2. 4. The total number of times an advertisement is seen by an audience.
  3. 5. Using sports events, teams, or athletes to promote products and services.
  4. 9. Activities that capture attention and provide joy.
  5. 10. A good or service created to meet the needs and wants of consumers.
  6. 11. The act of persuading a customer to purchase a product or service.
  7. 13. The combination of product, price, place, and promotion strategies used in marketing.
  8. 14. The process of providing or obtaining money for a business, project, or purchase.
  9. 15. The process of creating, promoting, and delivering products or services to satisfy customer needs.
Down
  1. 1. Characteristics of a population such as age, gender, income, or education.
  2. 3. Promoting products through movies, music, TV, or other entertainment media.
  3. 6. Money left over after paying for necessities that can be spent on wants.
  4. 7. Measurements of how many people watch, listen to, or use a media program.
  5. 8. The process of getting a product from the producer to the consumer.
  6. 12. The amount of money charged for a product or service.