CROSSWORD

4. This process creates a pool of candidates for vacant posts.
5. The final user of a good or service.
7. A promotional method that uses media to communicate with a large audience.
10. It begins with understanding customer needs rather than simply selling a product.
11. Ownership capital raised by a company through shares.
12. Unlike recruitment, this process involves choosing the most suitable applicant.
13. It ensures that the right goods reach the right place at the right time.
14. Shares of this type get priority over equity shares in dividend payment.
15. PROMOTION Coupons, discounts and contests are examples of this promotional technique.

1. What a business owes and is required to settle in the future.
2. It performs the important function of storing goods between production and sale.
3. What a business owns and which can provide future economic benefit.
6. Employees, owners, suppliers and government can all belong to this group.
8. Risk is transferred to another party through this arrangement.
9. These represent borrowed capital rather than ownership capital.