CROSSWORD

2. ____marketing is a type of a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy.
7. an abbreviation for a process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a search engine.
9. Term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.
10. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
11. ___ marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity.
13. It is a word or phrase, new or already existing, that becomes very popular for a period of time.
14. ________ marketing is a business marketing philosophy which considers all parts of business as one single entity and gives a shared purpose
15. The process of splitting a market into smaller groups with similar product needs or identifiable characteristics, for the purpose of selecting appropriate target markets.

1. An abbreviation which refers to business systems designed to manage your customer and prospect interaction with the aim s develop longer lasting relationships with customers.
3. It is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
4. The practice of examining merchandise in a traditional brick-and-mortar retail store or other offline setting, and then buying it online, sometimes at a lower price.
5. refers to all those activities related to designing, evaluating and producing the container for a product for attracting the customer through its appeal.
6. It is the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.
8. The difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others.
12. This is a pricing strategy by which a product or service is provided free of charge, but a premium is charged for additional features.