crossword

1. Magazine advertisements where the printed area extends to the edge of the page, elimiating any white margin or porder around the ad
6. The location of an advertisement on a page; the time when a program or commercial announcement will run in a broadcast; special positions may cost premium prices.
10. enable an advertiser to make a striking presentation by using a third page that folds out and gives the ad an extra-large spread
12. A special space rate or discount offered for advertising in two or more periodicals. Combination rates are often offered by publishers who own both morning and evening editions of a newspaper in the same market

2. the rate base is the circulation figure on which the publisher bases rates
3. The number of people who read a publication but do not actually purchase it ("pass along" readers).
4. stated minimum number of copies of a particular issue that'll be delivered
5. Which of the following decreases the costs to a business of using newspaper advertising
7. offer no discount for quantity or repeated space buys
8. Two pages in a layout that face each other; a left page and a right page in a multi-page document, as in an open magazine, book, or newspaper
9. The regulation of the construction and use of buildings in certain areas of a municipality.
11. The number of people who receive a publication, whether through direct purchase or subscription.