crossword branding 9

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Across
  1. 5. Pricing generally used in airplane tickets
  2. 7. strategy done by companies to inform, persuade, and remind consumers directly or indirectly about the brands they sell.
  3. 8. pricing model is a strategy where the core product is sold at a very low price (or even at a loss), while consumables or complementary products are priced high, generating long-term profits.
  4. 11. Price _ _ _ _ _ _ _ _ _ _ _ _ sets and adjusts prices for appropriate market segments
  5. 12. A Pricing strategy where a firm consistently offers low prices without frequent discounts or promotions, reducing price uncertainty for customers.
  6. 14. channel is Referable when product information needs are high, product customization is high, product quality assurance is important, purchase lot size is of concern, and logistics are paramount.
  7. 15. Price _ _ _ _ _ are range of acceptable prices
  8. 16. Consumers need to understand and appreciate the value of the brand is related to communicating _ _ _ _ _
  9. 17. Can Channel strategy contribute to brand equity ?
Down
  1. 1. pricing allows customers to set the price themselves, relying on perceived value and moral satisfaction rather than fixed prices.
  2. 2. model that offers a basic version of a product or service for free, while charging users for advanced features, premium content, or higher usage limits.
  3. 3. channel May be preferable when a broad assortment is essential, availability is critical, and after-sales service is of great value.
  4. 4. Advertising - Marketing practice where two or more parties (usually a manufacturer and a retailer) share the cost of advertising to promote a product or brand.
  5. 6. quality is customers’ perceptions of the overall quality or superiority of a product or service compared with alternatives and with respect to its intended purpose.
  6. 9. pricing means Uncover the right blend of product quality, product costs, and product prices that fully satisfy the needs and wants of consumers and the profit targets of the firm.
  7. 10. short form of first moment of truth
  8. 13. strategy is related to the manner by which a product is sold or distributed