Crossword Puzzle

2. - A specialized segment of the market for a particular kind of product or service.
3. - The process of improving the visibility of a website or a web page in a search engine's unpaid results.
4. - Unique Selling Proposition; a factor that differentiates a product from its competitors.
6. - A name, term, design, symbol, or other feature that distinguishes one seller's product from those of others.
7. Marketing - A marketing strategy that encourages individuals to pass on a marketing message to others.
10. Market - A particular group of consumers at which a product or service is aimed.
11. - Customer Relationship Management; practices, strategies, and technologies used to manage and analyze customer interactions and data.
12. Marketing - A form of advertising where organizations communicate directly to customers.
14. - A strategic planning technique used to identify strengths, weaknesses, opportunities, and threats.
15. Loyalty - The tendency of consumers to continue buying the same brand of goods rather than competing brands.

1. - Statistical data relating to the population and particular groups within it.
5. Relations - The professional maintenance of a favorable public image by a company or other organization.
8. - The activity or profession of producing advertisements for commercial products or services.
9. Share - The portion of a market controlled by a particular company or product.
13. - Business to Business; a type of transaction between businesses.