Crossword puzzle

5. A specific group of consumers a business wants to reach.
9. Capability to produce products or services more efficiently then competitors.
10. gap- Difference between customer expectations and the service that is actually received.
13. A group of consumers within a large market that share one or more characteristics.
14. Customer loyalty to a brand or product.
15. The percentage of total sales of a product or service that a company expects to capture in relation to it's competitors.
16. Minimize sales required to cover all of the expenses of organizing, promoting, and running the event.

1. Attempt to appeal to a large group, typically consumers.
2. The value of the next best alternative that you pass up
3. the value people believe they receive from a product or service.
4. Purchases made by consumers with little thought.
6. Communicates values through high performance and excellent customer service.
7. All of the consumers who will purchase a product or service.
8. Rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized.
11. Purchases made with lots of thought and patience.
12. Focus on satisfying customer needs.