Crossword "Strategic management" - Mileshina A., 15.02D-MM2/20b

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Across
  1. 2. Strategic … is an image of the future state of the organization, which, through a system of essential characteristics, gives a professional qualitative idea of the business success of the organization in a specific strategic perspective.
  2. 5. … analysis is an advanced model for studying the external environment of a company that consists in describing 6 groups of factors that can affect the company.
  3. 7. A formulated statement that reveals the reasons for the existence of an organization, in which the difference between the organization and its competitors is manifested.
  4. 11. Power of … is one of the five competitive forces of M. Porter’s model which comes in the ability of … to drive prices lower.
  5. 12. Net sales (percentage growth), Average time for conversion, Number of contracts signed per month, Growth in revenue, Net promotor score are examples of KPI – Key … Indicators.
  6. 14. … marketing strategy is an approach that focuses on serving a particular segment of the market with unique needs and preferences.
  7. 16. “A fast food retail chain acquires a cup factory to reduce dependencies and cut costs” – it’s an example of … strategy.
  8. 19. … competencies are knowledge and skills, connections of the company, allowing it to achieve strategic advantages in one or more markets.
  9. 20. A firm following a … leadership strategy offers products or services with acceptable quality and features to a broad set of customers at a low price.
Down
  1. 1. … are companies, goods or services with which you (as a company) fight for the end consumer.
  2. 3. … analysis is determination of the strengths and weaknesses of an enterprise, as well as opportunities and threats coming from its immediate environment (external environment).
  3. 4. For what word does the first letter of the abbreviation “BCG Matrix” stand?
  4. 6. What is the surname of the author of the matrix that helps to identify opportunities to grow revenue for a business through 4 strategies: Market Penetration, Market Development, Product Development, Diversification?
  5. 8. The balanced … involves measuring 4 main aspects of a business: Learning and growth, Business processes (Internal), Customers, and Finance.
  6. 9. “Blue …” strategy by Ch. Kim and R. Mauborn is a business theory that aims to create new market spaces with little or no competition by providing value innovation.
  7. 10. According to G. Mintsberg schools of strategic management can be divided into 2 groups: Prescriptive and … .
  8. 13. The McKinsey Matrix can also be called “General … Matrix”.
  9. 15. Economies of scale, innovations, location, reputation, Price leadership are examples of … advantages.
  10. 17. The McKinsey Matrix combines two dimensions: … attractiveness and the competitive strength of a business unit into a matrix.
  11. 18. How are products with both low growth rate and market share called according to BCG matrix?