Crossword

4. A defining advantage that distinguishes a business from its competition.
7. A competitor with a substitute for a particular good or service.
8. The strengths, weaknesses, opportunities, and threats a business faces.
10. A condition or circumstance that puts a company in a favorable business position.
11. Research that you go out and collect yourself.
13. A percent of the market owned by a particular company.

1. An internal assessment that is helpful to the business.
2. A competitor with a nearly identical product or service.
3. Research that's already compiled and organized for you.
5. A condition or circumstance that puts a company in a favorable business position.
6. Promote a product or service, within a sector of a market.
9. The O in SWOT.
12. An external assessment that hurts the business.