Crossword

6. A defining advantage that distinguishes a business from its competition.
8. A competitor with a nearly identical product or service.
9. The O in SWOT.
10. Research that's already compiled and organized for you.
11. A percent of the market owned by a particular company.
12. A condition or circumstance that puts a company in a favorable business position.
13. An internal assessment that is helpful to the business.

1. An external assessment that hurts the business.
2. Promote a product or service, within a sector of a market.
3. A competitor with a substitute for a particular good or service.
4. The strengths, weaknesses, opportunities, and threats a business faces.
5. A condition or circumstance that puts a company in a favorable business position.
7. Research that you go out and collect yourself.