CROSSWORD

4. CEO,Ogilvy & Mather
5. how a product appears in relation to other products in the market
6. The activities of designing and producing the container or wrapper for a product
8. gave birth to cars like Diablo, Superleggera, Aventedor
11. A person in a group buying situation who first suggests buying a particular product or service
13. A payment made by a salesperson to a buyer based on the size or number of orders placed by the buyer for the salesperson's products or services
15. A product is defined as anything that is capable of satisfying customer needs
16. A term referring to a wide variety of Internet-based business models
18. Became a subsidiary of the American retail giant Walmart, the world’s largest retailer,in 1999,and is the UK's second largest chain by market share after Tesco.
19. American motorcycle manufacturer. Founded in Milwaukee, Wisconsin
21. A company of which Thomas Alwa Edison was a co-founder
22. To exchange goods or services directly without the use of money

1. A slogan often used in conjunction with a brand name, advertising and other promotional methods
2. A market situation in which there are so few buyers that each anticipates the impact of its marketing actions on the others
3. The selling of a licence by the owner to a third party permitting the sale of a product or service for a specified period.
7. The group of consumers who are typically last to buy a new product
9. A fake grass roots push to generate buzz or interest in a product, service, or idea.
10. when total contribution is equal to total fixed costs
12. Legal designation indicating that the owner has exclusive use of a brand
14. specific type of the product form
17. UB group rolled out this international brand of Beer in India in sept 2011
20. An Indian cosmetics brand named after an french opera