Crossword

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Across
  1. 1. The Google Display Network shows AdWords ads on sites that are not search engines. What are they called?
  2. 3. The process of amalgamating website analysis with copy/design/structural adjustments to ensure both the highest possible positioning on desired search-engine results pages and an accurate result for the users.
  3. 5. The non-URL text that is displayed in a hyperlink. For example, in this hyperlink to Fathom’s website, “Fathom’s website” is the ____________. Careful use of this will benefit both reader and SEO.
  4. 7. __________ is an online mobile photo and video sharing service. It not only has its own platform but also enables its users to share these videos and pictures on a variety of social networking platforms such as Facebook, Twitter, Tumblr and Flickr.
  5. 8. With these video ads you pay only when someone chooses to watch your ad so you don't waste money advertising to people who aren't interested in your business.
  6. 11. This refers to cost per 1000 ad impressions, which means an advertiser pays when 1000 impressions of their ad are shown.
  7. 12. The terms that a user enters into a search engine. They can also signify the terms a website is targeting to rank highly as part of an SEO marketing campaign.
  8. 13. Usually for Facebook and Smart Phones, this is more sophisticated than a widget! It has multiple canvas pages as well as more user interaction and a greater depth of functionality and engagement. For example – Your games are __________.
  9. 14. An online advertisement in the form of a graphic image that appears on a web page. It could be a Jpeg, GIF or Flash file.
Down
  1. 1. The free traffic analytics software provided by the search engine giant Google.
  2. 2. The number of unique users who have viewed an online advertisement.
  3. 4. ___________ is a free video sharing website that lets people upload, view and share videos.
  4. 6. This series of numbers, a unique numeric address given to an electronic device for using the internet.
  5. 9. A script or program used to maintain websites. It is convenient if you have a structured one so you no longer have to depend on anyone else when it comes to maintaining your website.
  6. 10. The terms that a user enters into a search engine. They can also signify the terms a website is targeting to rank highly as part of a marketing campaign.