CROSSWORDS

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Across
  1. 2. Liquidity ratio comparing current assets to liabilities(12)
  2. 4. Goals set for the future growth and direction of a business(14)
  3. 6. The total income generated by a business(7)
  4. 8. A formal examination of a company's financial statements(5)
  5. 10. A business that owns multiple smaller companies or products(12)
  6. 13. Indian airline with the tagline 'Fly the New Feeling’(7)
  7. 14. The cost charged for borrowing funds(8)
  8. 15. Takeover of one company by another (11)
Down
  1. 1. Legally protected logo or brand identifier(9)
  2. 3. A business owned and operated by a single individual(18)
  3. 5. A plan for managing unexpected crises(15)
  4. 7. Indian government scheme promoting self-reliance(11)
  5. 8. The promotion of products or services through media(11)
  6. 9. A team of executives leading a company(5)
  7. 11. Regular payments made to a franchisor by a franchisee(9)
  8. 12. Analysis model for studying competition in Indian markets(6)