Crosswords : Chapter one

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Across
  1. 4. Willing to pay more for experiences
  2. 5. Expected by both generations from brands
  3. 8. Practical and focused on saving money
  4. 9. Constantly improving and bringing new ideas
  5. 10. Major preference for Millennials in spending
  6. 12. Common habit for both Millennials and Gen Z
  7. 13. Key focus for Gen Z in their shopping habits
  8. 14. Gen Z enjoys shopping through digital channels
  9. 15. Preferred by Millennials with personalized rewards
  10. 16. Major preference for Gen Z in receiving goods
  11. 17. Payment option used by Gen Z more frequently
  12. 18. Important for both generations from brands
  13. 19. People born between 1997-2015
  14. 20. People born between 1981-1997
Down
  1. 1. Preferred by Millennials to save money
  2. 2. Preferred by Millennials for its immediacy
  3. 3. Gen Z buys more of these to save money
  4. 6. Stronger in Millennials towards brands
  5. 7. Commitment to favorite brands
  6. 11. Shared by both generations regarding data use