CSPs 2022

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Across
  1. 1. Heat magazine is a downmarket celebrity gossip title owned by the conglomerate —- Media Group. It demonstrates the web 2.0 concept of convergence, with a Heat radio station, TV channel and awards show!
  2. 3. His Dark Materials is a fantasy TV series co-produced by the BBC and HBO based on the trilogy of novels by Phillip ---. A 2007 film version, The Golden Compass, was a relative flop, criticised for diluting the books' critique of religion.
  3. 5. The BBC was repeatedly criticised by UK TV regulator OfCom for failing to serve the youth audience, especially after they stopped broadcasting youth channel BBC3 and put it online only, having argued that the youth market watched TV through time-shifting --- services like the iPlayer. In 2022 they are bringing it back!
  4. 6. Manchester United/England footballer Marcus Rashford uses his social media to campaign to end child poverty and humiliated the UK Prime Minister by creating pressure for repeated government U-turns on funding free school --- for under-privileged children.
  5. 8. Rupert Murdoch closed the News of the World after public outrage over the paper's phone-hacking of the murdered schoolgirl Milly Dowler led her parents to think she was still alive. This forced a reluctant right-wing UK government to create the --- Inquiry into press standards, although they refused to follow its recommendations and finished it early.
  6. 9. I Daniel Blake is an Indie, social realist film directed by the auteur Ken —-
  7. 10. The left-wing red-top/tabloid Daily Mirror is owned by ---, a conglomerate which also owns the right-wing UK national daily newspapers Daily Star (tabloid) and Daily Express (mid-market).
  8. 13. I, Daniel Blake is a social realist movie by the legendary auteur director ---. The marketing campaign was linked to the film's campaigning theme against the treatment of people reliant on government welfare.
  9. 14. The Omo ad reflects the wider social context of the conscious campaign by the American establishment to push women to accept a narrow --- role of housekeeping and child-rearing as they had before the factory shortages of WW2, and to give up on professional careers.
  10. 17. The Galaxy ad cleverly uses a mix of nostalgia and the connotations (symbolism) of classic film as timeless/quality by featuring Audrey --- from her 1953 film A Roman Holiday (using CGI).
  11. 18. The Tomb Raider franchise is notorious for spending so much R+D money on animating the game protagonist’s outsize chest; while it seems to offer a countertype of a female action hero it also leans on the male gaze and gender stereotypes. However, the --- Go game has ditched the openly sexualised marketing of the past.
Down
  1. 1. Kim Kardashian’s game/app includes tie-ins with prestigious fashion and design labels like ---, whose Olivier Rousteing designed clothes and accessories for the game.
  2. 2. Perri Kiely, originally a dancer in the group Diversity, is one of the presenters on the —- Breakfast Show on --- FM, a leading UK commercial (ad-funded) radio station.
  3. 3. The BBC was forced by government pressure to launch Radio 1 (with the Tony Blackburn kicking it off) as it was failing to serve the youth population, but also to try to smash the --- radio stations like Radio Luxembourg and Radio Caroline, broadcasting without a UK license.
  4. 4. Black Widow is a 2021 $200m budget tentpole/blockbuster movie produced by --- as a subsidiary of the big 5 conglomerate Disney, and is the 24th film in the --- Cinematic Universe!
  5. 6. The Indie rock band Arctic Monkeys rose to fame by using the early example of social media, —-, which launched in 2003, was bought by Rupert Murdoch for $580m in 2005 … and sold for just $35m in 2011!
  6. 7. UK grime star Lady Leshurr was used to front a government (NHS) ad campaign to encourage more BAME (black, Asian, ethnic minority) Britons to donate ---.
  7. 11. The Kim Kardashian --- game has raked in well over $100m since its 2014 launch. It’s a neat example of exploiting the understanding of even modern audiences reflected in the old media ‘uses and gratifications’ theory: fans want to identify with her, engage in escapism and socially interact (arguably the fashion choices in the game/app also cover information – so, all 4 of the PIES categories).
  8. 12. Blacklink are a South Korean girl group, usually described as part of the kpop genre. The single How You Like That was recorded in both Korean and ---; the video broke multiple YouTube records.
  9. 15. The exam board tend to pick ‘binary opposite’ or contrasting CSPs for each industry, and the upmarket magazine --- is certainly a contrast with Heat magazine, with a much wealthier ABC1 primary female audience – reflected in the lack of attention drawn to the (much higher!) price!
  10. 16. The Times is owned by News UK, the company of Rupert ---, for decades one of the most powerful people in the world, not least the UK, where he has used his newspapers for political influence, though he recently sold off most of his film (Universal) and TV (Sky, Fox) empire, keeping just Fox News. He also owns The Sun.