CSYS Vocab

2. A file format that supports transparency, making it suitable for web graphics that need to be placed over other elements.
5. The vertical space between lines of text, affecting readability and the overall density of the text block.
8. Testing that compares two versions of a design or message to determine which performs better based on user engagement metrics.
9. Refers to images created using mathematical equations to define shapes, allowing for scalability without losing quality. Examples include logos and illustrations.
11. Empty or unused space in a design, used strategically to enhance readability and visual appeal.
13. Refers to images composed of pixels, with fixed resolution. Examples include photographs and digital paintings.
15. Designing content and interfaces that are usable by people with a wide range of abilities, including those with disabilities.
16. A term to describe websites designed to adapt and display optimally across various screen sizes and devices.
17. A composition guideline that divides an image into a 3x3 grid, suggesting placing key elements at intersections for visual balance.
18. An additive color model (Red, Green, Blue) used for digital displays, where light is mixed to create colors.
19. A file format that supports animations and is commonly used for short, looping visuals on the web.
20. A subtractive color model used for printing, where ink absorbs light to create colors.

1. A principle of design that highlights specific elements to create a focal point and draw attention.
3. A collection of visual materials that represent the desired style, tone, and aesthetic direction of a design project.
4. Alternative text that describes images for users who cannot see them, improving accessibility for visually impaired individuals.
6. A document that outlines the design rules and elements for a brand, ensuring consistency across all materials.
7. Colors located opposite each other on the color wheel, creating strong contrast when used together.
10. The visual layout and interactive elements of a website, app, or digital product that users interact with.
12. A framework of horizontal and vertical lines used to organize elements in a design, ensuring consistency and visual hierarchy.
14. The adjustment of space between individual letters in typography to improve readability and visual appeal.