CUSTOMER

4. This usually reflects the desired preferences for specific ways of satisfying a need.
5. This outlines a physical member of a target audience.
7. Is the act of verifying that a specific product is needed
8. Is the collection and analysis of data related to a business’s target market
10. Begins with the customer experience and works backward to arrive at the technology to provide that customer experience.
12. the data and knowledge that researchers gather, analyze, and interpret
14. Anyone who may be interested in purchasing or has already purchased products or services from a company.
15. Although personas are based on the characteristics of a real customer, they should be _______.

1. While Consumer needs are about "functionality", Consumer wants are about what?
2. Step in Consumer Decision Process where consumers research for products or services that can satisfy their needs or wants
3. It is the last step in Consumer Decision making process.
6. This is what motivates the behavior of people to make a decision in finding a solution.
9. They add richness to target audiences.
11. Step in consumer decision making process where the consumer develops a need or a want that they want to be satisfied
13. It was born out of the end-user's feverish and eagerness to not only take pictures but also to share these pictures on a real-time basis.