Customer Driven Marketing

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Across
  1. 5. a systematic, objective process of getting information about potential customers to guide marketing decisions.
  2. 6. groups with whom buyers identify and whose values or attitudes they adopt.
  3. 8. a market segmentation approach whereby the marketer aims its efforts at two or more segments, developing a marketing strategy for each.
  4. 10. an approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers.
  5. 14. marketing information that is observed, recorded, or collected directly from respondents.
  6. 16. an approach whereby a firm tries to appeal to everyone and assumes that all buyers have similar needs.
  7. 19. a persuasive form of communication that attempts to expedite a marketing exchange by influencing individuals, groups, and organizations to accept goods, services, and ideas.
  8. 22. an inner drive that directs a person’s behavior toward goals.
  9. 23. knowledge and positive or negative feelings about something.
  10. 25. a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas.
  11. 28. a collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires.
  12. 29. the idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals.
  13. 30. the organization of an individual’s distinguishing character traits, attitudes, or habits.
Down
  1. 1. the integrated, accepted pattern of human behavior, including thought, speech, beliefs, actions, and artifacts.
  2. 2. a strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.
  3. 3. a market segmentation approach whereby a company develops one marketing strategy for a single market segment.
  4. 4. the decision processes and actions of people who purchase and use products.
  5. 7. a customer’s subjective assessment of benefits relative to costs in determining the worth of a product.
  6. 9. a set of expectations for individuals based on some position they occupy.
  7. 11. a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.
  8. 12. making products available to customers in the quantities desired.
  9. 13. the process by which a person selects, organizes, and interprets information received from his or her senses.
  10. 15. a ranking of people into higher or lower positions of respect.
  11. 17. a plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers.
  12. 18. information that is compiled inside or outside an organization for some purpose other than changing the current situation.
  13. 20. a specific group of consumers on whose needs and wants a company focuses its marketing efforts.
  14. 21. the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas).
  15. 24. the four marketing activities—product, price, promotion, and distribution—that the firm can control to achieve specific goals within a dynamic marketing environment.
  16. 26. a value placed on an object exchanged between a buyer and a seller.
  17. 27. changes in a person’s behavior based on information and experience.