Customer Relationships
Across
- 3. parties invest to expand both businesses
- 4. each sale is a separate exchange
- 5. seller uses expertise for customized solution
- 9. concerns not to continue
- 11. buyer and seller commit to expand
Down
- 1. sales pitch is standardized
- 2. tailoring sales pitch to customer needs
- 6. number of steps in the typical sales process
- 7. buyer needs expertise from seller
- 8. buyer purchases out of habit
- 10. request for decision