Customer Roadshow Crossword

12345678910
Across
  1. 4. Both Contented Senior sub-segments say they’re not tech savvy and seek what type of contact?
  2. 5. Complete the name of this segment: Switched-On
  3. 6. Basic Beginners tend to be optimistic and ambitious with lots of what, for the future?
  4. 9. Knowing our customer segments and creating personas from them, allows us to give customers better, what?
  5. 10. Wealthy Demander Older Families tend to have the view that an expert has more sway than cues from the crowd and as such often turn to IFA’s for advice - this is known as what type of bias?
Down
  1. 1. 70% of Constrained Greys are living in what type of accommodation?
  2. 2. Sensible and Secure are conventional and conservative, and avoid any change or risk that may upset their current situation, therefore are reluctant to proactively get what?
  3. 3. In the customer segments video, what was the job title of the Striving Transactor, Daniel?
  4. 7. The CCV Guidance journey has been designed for pre-retiree and retiree customers when looking to understand what kind of options?
  5. 8. Which Striving Transactor sub-segment has an average age of 30, over 90% are working and the rising cost of living is their top financial barrier?