D4D Puzzle #1

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Across
  1. 4. A deep understanding of the customer's needs, motivations, desires, and behaviors
  2. 6. The principle of collecting a large variety of viable solution ideas and then selecting a few solutions with high potential for success to focus one's energy pursuing
  3. 9. Exceeding a customer's expectations which creates positive emotion
  4. 11. A pleasant or pleasurable feeling resulting from a situation or experience
  5. 12. An individual that benefits from a product or service that a company provides
  6. 13. An issue or a pain point that a customer encounters while using a product or service
Down
  1. 1. A test conducted with customers to quickly answer important questions about an idea and gather behavioral data on customers
  2. 2. Exceeding a customer's expectations creating positive emotion
  3. 3. The means of solving a problem
  4. 5. Lack of difficulty or effort
  5. 7. A method used to measure results
  6. 8. A specific problem a customer encounters that causes frustration, confusion, or even anger
  7. 10. The ability to understand another person and their feelings