Davion's Marketing Test 1 Review

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Across
  1. 2. All activities that add value to a finished product. All activities can be categorized as a marketing utility
  2. 4. Unique characteristics of “personality”
  3. 6. All activities that make the user AWARE of offerings and EDUCATED about offerings.
  4. 10. Adding Value
  5. 11. The percentage of total sales or units accomplished by one provider/supplier
Down
  1. 1. Businesses that purchase offerings for use in operations
  2. 3. Changing the offering itself. Typically considered manufacturing, but can be done by marketers
  3. 5. Consumers who purchase offerings for personal use
  4. 7. All activities that make it easy to possess the offering (ease of purchase)
  5. 8. All activities that affect WHEN the consumer makes the purchase - or saves the consumer time
  6. 9. All activities that affect WHERE the consumer makes the purchase